Brasil Europeans Free Essays

In the colonial period of 1600, the Portuguese were the first amongst the Europeans to settle in Brazil. At that time, only native Indians and nomadic tribes were living in the area. The Portuguese came not to control, conquer or develop the country instead they wanted profitable trade and agriculture. We will write a custom essay sample on Brasil Europeans or any similar topic only for you Order Now However, three centuries later the land was exploited mostly for wood, sugarcane, coffee beans and gold mining. Man power was provided by both African and Indian slaves. Many Italians settled in Brazil after the boom in coffee production. Intermarriages between different ethnicities and cultures made Brazil one of the most multi- cultured country in the world. Most Brazilians have European, African, Amerindian, Asian and Middle Eastern ancestors. Brazil gained its independence from the Portuguese colonizers on September 7, 1822. In 1889, a military coup backed by the coffee industrialists forced the emperor to leave the country. Coffee planters had great influence in Brazil and practically ran the government for the next 30 years. Brazil struggled with military coups and economic instability in those years. After three decades Fernando Coller de Mello was elected in the first democratic elections. He was removed from office for his corruption. The capital of the country is Brasilia and its current President is Luiz Inacio Lula da Silva. The country is federal presidential representative democratic republic in which the President serves as the head of state and head of government. The currency of Brazil is the â€Å"real† (BRL). Brazil follows the Roman legal system. It is a presidential democracy since 1985. The voters of the country had decided not to restore the constititutional monarchy. Brazil is slightly smaller than the United States. It borders the Atlantic Ocean and located in the East of South America. It is the largest country in South America. It has boundaries meeting with all the South American countries except Chile and Ecuador. The low-lying Amazon Rainforest is to the North of Brazil and the south is home to farmers and the agricultural base. The highest peak of Brazil is Pico da Neblina. The largest river in the world, the Amazon also flows through Brazil. The climate varies in different regions from tropical to temperate. The territory of Brazil is said to cover 8,514,876. 599 km2. This wide territory is split into twenty-six states and one federal district. All states are completely independent in terms of their law-making, public security, government and taxation. Brazil has highly structured agricultural, mining, manufacturing, and service sectors and its economy prevails over the economies of the other South American countries. In 1998, Brazil received a $41. 5 billion IMF-led international support program due to its large account deficits. In 1999, the Brazilian Central Bank declared that the currency real would no longer be pegged to the US dollar. This devaluation slowed down the recession and the country witnessed slight economic growth. The growth of the economy was less than 2% in 2001 due to the high interest rates. At the end of 2001 the country gained much investor confidence. The economy in Brazil is said to be the â€Å"ninth largest economy in the world and tenth largest at market exchange rates†. (Wikipedia). The biggest barriers to economic development are widespread bureaucracy, corruption, poverty and illiteracy within the Brazilian Government. . The government intervenes and plays the most important role in all of the country’s economic activities. Brazil is still a newly industrializing country (NIC) and most development has taken place in southeastern states such as Parana, Sao Paulo and Rio De Janeiro. The industries are producing automobiles and parts, machinery, equipment, steel, textiles, shoes, cement, lumber, iron ore, tin, petrochemicals, computers, aircraft, and consumer durables. Brazil has been leading in the alternative energy sector. Electricity is being generated through hydropower. It is exporting oil despite its little amount of oil reserves. Within the service sector, the tourist industry is one of the biggest in Brazil. The Brazilian justice system is painfully slow and unjust. Laws are altered for the rich. The legal system has many defecicies. Many crimes commited by Brazialians are tried for only a limited time span. By the time the authorities get their act together, it is almost too late. Sentences are often reduced by 50% for the crimes commited at the age of 70. Brazil is also an important partner for the European Union. It is a charter member of the UN and contributes troops for peacekeeping efforts in Angola, East Timor, Middle East, Mozambique, Belgian Congo and Haiti. It is the leading member of the G-20 group of nations. The 170 million population of Brazil consist of a majority of 53. 7% whites and 38. 5% multiracial people. Blacks, Asians, Amerindians are in insignifiant propotions. Portuguese is the most widely spoken and understood language in Brazil. Brazil follows mostly Portuguese culture and traditions brought by the colonizers. The African Slaves inspired most of Brazil’s music, dance, cuisine, religion and language. Brazil has the largest population of Roman Catholics in the world. Almost half of the output of fiction, poetry, and drama of South America comes from Brazilians. Carnaval is a popular yearly celebration and tourist attraction which is held for forty days to mark the start of Lent. The music in Brazil is richly flavored with a variety of music styles including samba, bossa nova, forro, frevo and many others. Cinema culture started in Brazil in the late 19th century. Many Brazilian films such as Cidade de Deus and Carandiru have received international critical acclaim. Sports specially football are very popular in Brazil. The Brazilain national footbal team has a huge local and interntional following. The team has won the FIFA world cup five times. Brazil’s most notable players are Pele, Ronaldo and Ronaldinho. Other popular sports are capoeira and Brazilian Jiu-Jitsu. Food is a reflection of the racial mix of Brazil. The most popular dishes of Brazil are Feijoada, Caipirinha and Pao de Queijo and rice and beans are basic to every menu. Most Brazilians are in their mid-twenties while 34% are under the age of fourteen. Brazil has rapidly urbanized and almost 75% of the population live in the urban areas. They are not enough jobs in Brazil to support such a large population which is why there is widespread unemployment. Unemployement was said to have reached 9. 8% in 2005 and 8 out of 10 are living in the highly populated urban centers. The largest population of almost 11. 016. 703 people are found in the city of Sao Paulo. A huge majority of people are often forced to resort to street vending, drug peddling and prostitution. The population in the rural areas receive fewer water and sanitation services as compared to urban areas. Many contagious diseases like cholera, diarrheas have emerged as a result of lack of basic sanitation services. WORKS CITED: †¢ Brazil. † Wikipedia, The Free Encyclopedia. 23 Apr 2007, 11:43 UTC. Wikimedia Foundation, Inc. 24 Apr 2007 http://en. wikipedia. org/w/index. php? title=Braziloldid=125144285. †¢ Brazil. CIA_The World Factbook. 2002. http://www. umsl. edu/services/govdocs/wofact2002/geos/br. html Brazil How to cite Brasil Europeans, Papers

Biography of R.K. Narayan free essay sample

Nearly 70 years ago, Indias greatest writer in English, took out a brand new notebook and wrote in it: It was Monday morning. With those four words, Rasipuram Krishnaswamy Narayan fondly known as R. K. Narayan to most took off on a journey to that oddly populated fictional continent called Malgudi, with the young boy Swami and his eclectic mix of friends. R. K. Narayan was born on October 10, 1906 in Madras. His father was a provincial head master. R. K. Narayan spent his early childhood with his grandmother in Madras. They mostly conversed in English, and grammatical errors on the part of Narayan and his siblings were frowned upon. Narayan was an avid reader, and his early literary diet included Dickens, Wodehouse, Arthur Conan Doyle, etc. R. K. Narayan studied for eight years at Lutheran Mission School, close to his grandmothers house in Madras. The well-stocked library at the school fed his reading habit. We will write a custom essay sample on Biography of R.K. Narayan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After completing high school, Narayan joined Maharaja College of Mysore. He briefly held a job as a school teacher; however, he quit in protest when the headmaster of the school asked him to substitute for the physical training master. [9] The experience made Narayan realise that the only career for him was in writing, and he decided to stay at home and write novels. his family and friends respected and supported his unorthodox choice of career. [16] In 1930, Narayan wrote his first novel,Swami and Friends,[15] an effort ridiculed by his uncle[17] and rejected by a string of publishers. Narayan shot to worldwide fame through his friend and mentor Graham Greene, who found publishers for Narayan’s first four novels. [8] With this book, Narayan created Malgudi, a town that creatively reproduced the social sphere of the country. in 1933, Narayan married Rajam, despite many astrological and financial obstacles. Narayan became a reporter for a Madras based paper called The Justice, dedicated to the rights of non-Brahmins. The publishers were thrilled to have a Brahmin Iyer in Narayan espousing their cause. Narayan’s wife Rajam died due to typhoid in the year 1939. Her death shattered Narayan, who mourned for a long period. The bereavement brought about a significant change in his life and was the inspiration behind his next novel, The English Teacher Narayans greatest achievement was making India accessible to the outside world through his literature. R. K. Narayans famous works include The Bachelor of Arts, The Dark Room, The English Teacher, The Financial Expert ,The Guide ,The Man-Eater of Malgudi ,The Vendor of Sweets ,Malgudi Days and The Grandmothers Tale . R. K. Narayan won numerous awards and honors for his works including Sahitya Akademi Award for The Guide, Padma Bhushan , and AC Benson Medal by the Royal Society of Literature . He was nominated to the Rajya Sabha . Narayan has created with quiet honesty and moral seriousness, a unique fictional world out of the ordinary and daily lives of people in the small towns of the South, whose characters are drawn with sharp precision and subtle irony. His narratives have the lightness of touch which only the craftsman of the highest order can risk. His endearing creation of the town of Malgudi and its intriguing and eccentric inhabitants has captured the hearts and minds of readers worldwide. Once Narayan said, â€Å"I hope to write till my fingers fall off. Happily, 70 years later, neither have Narayans fingers fallen off, nor have his readers’ fingers grown tired of thumbing through his absurd caricatures and grotesqueries. Sadly R. K. Narayan passed away on May 13, 2001. Malgudi lives on. And so does his writing.

Ferguson Plarre Bakehouse for Macbeth Case Study - MyAssignmenthelp

Questions: 1.Explain the planning process adopted by the managers in the organization. 2. Provide a brief summary of Ferguson Plarre's organizational history. 3.Describe Ferguson Plarre's approach to goal setting. 4.How does Ferguson Plarre track progress toward goal achievement? Answers: 1. Planning Process- A planning process is that process which involves creation and continuation of a particular plan, which has been made to achieve a particular goal. The goals for which the planning process is implemented are realistic goals. The process involves making a road map, that sketch out those tasks, which are necessary for the organization to accomplish (Rothwell, 2010). The planning process helps a company to achieve various goals. The process of planning starts with current operation's review and recognizing the current and future needs of the organization. The process also includes envisioning the outcome that is to be achieved by the organization. The process involves several steps that should be followed by everyone in the organization (Soteriou and Coccossis, 2010, p.204). All the organizations, irrespective of the size, have limited resources. The planning process enables the managers of the organization to take right decisions and effectively allocate the resources. The organizations adapt planning process to maximize their profit and resources and minimize their wastes and losses. Planning process encourages the managers to deal with tricky situations and take risks for achieving the organizational goals. The process also promotes team building and cooperation spirit amongst all the members of the organization (Harmon, 2010). There are mainly three types of planning processes, which are widely used by all types of organization. The three types of planning processes that can be used by the mangers are strategic planning, operational planning and tactical planning. In the given organization called Ferguson Plarre Bakehouse, as per the interview of Steve Plarre, the CEO, it has been mentioned that the manager of this organization use strategic planning to achieve the organizational goals and sustain in the bakery industry. Strategic planning is that type of planning, which is designed considering every aspect of the organization and the process begins with the mission of the organization. The process of strategic planning is designed and executed by the top-level manager that includes the CEO, presidents, senior managers, etc. The main objective of a strategic planning is to serve the organization a framework a plan for their future position in the industry (Patton et al. 2015). Figure 1 (Source: Harmon, 2010) The CEO of Ferguson Plarre Bakehouse, Steve Plarre, mentioned in an interview that the top-level managers of the company use strategic planning to make sure the organization is able to achieve long-term goals. The strategies for achieving the long-term goal of the organization includes planning for improving the productivity level, enhancing the growth rate and increasing the profitability rate of the company. There are certain phases involved in the process of strategic planning (Varum and Melo, 2010, p.358). At first, the managers have to analyze the current environment, both internally and externally. After this, the managers have to formulate a strategy at the basic level. In the third phase, they have to implement the strategy practically, where they can translate their high-level plan. Lastly, the management of the company has to evaluate the overall result of executing the plan and review the ongoing performance of the company. Apart from this, the company has to take certain measures to address the issues occurred because of the strategic management and thereafter, find logical solutions to those issues. The company has gone under significant development from the last few years and it has embarked on a strategic marketing piece where they wanted to discover about their position in the market and the whether they are moving in the right direction. They also wanted to know if they are moving ahead with explicit consistency around brand personality and all other factors that have helped the brand to reach at this level (Weber et al. 2011, p.480). The company also conducted a brand personality piece where they conducted a strategic market research with large databases of the customers. The customers of Ferguson Plarre Bakehouse were explicitly asked about what they like about the Ferguson Plarre Bakehouse, what are the interesting things in this company. This survey and personal interview technique helped them to find out the people who are not purchasing a ny products from them amongst this demographic. They later on thought how they could communicate with them, make them experience the products and service from their company (Len-Soriano et al. 2010, p.260). Ferguson Plarre Bakehouse also aimed at creating loyal relation between the new customers and the company. According to Steve, the brand has been able to settle for so many years as they have tried to keep the recipe of their food products very homely. Key things of this company are that they still make most of the products on their own (Chesbrough, 2010, p.362). This company does not have any third party suppliers. The vertical integration piece for them is vital. They make their own products and those products are sold in the Ferguson Plarre Bakehouse stores, exclusively. The speed to the market gives the company a competitive edge. The other strong point about this company is their franchise model. The company does not wish to run down the fee model. They make sure that their franchise sells the bakery products in huge numbers as the sales from the franchise is very essential in terms of company's growth. As a manufacturer of bakery products, it is difficult for them to rely on those franchises, which have low sales volume. The ingredients and designs of the cake is another point of difference that gives the company the higher customer count. They also believe that it is important to save the environment and so they try to reduce the water footprint and carbon emission by planting trees. This commitment attracts more customers and helps the business to achieve more targets (Spee and Jarzabkowski, 2011, p.1242). (Source: Fergusonplarre, 2017) 2. A family owned bakery business called Ferguson Plarre Bakehouse is based in the suburbs of Melbourne. The two families, Ferguson and Plarre, jointly own Ferguson Plarre Bakehouse. Both the families have early European roots and have established this bakery company in Australia over 110 years. In spite of the tough situations, both the owners of Ferguson Plarre Bakehouse have traded though the Great Depression and World Wars (Fergusonplarre, 2017). The families merged their businesses in the year 1980, 6th of June. Since then, they have been significantly contributing towards the bakery industry. After the merger, both the families refined the product range to provide better experience to the customers. In the year 1987, the company started franchising. The company now has the 5th generation running its operations. Currently, there are around 66 stores and Ferguson Plarre Bakehouse has been awarded hundreds of awards for its bakery products. Ferguson Plarre Bakehouse started its fi rst online 'Design Cake Service' in the year 2006. This service assisted the customers to order personalized cakes and get the delivery picked up from the main stores. It has also won a gold medal for their Traditional Steak and Potato in "Official Great Aussie Pastie Competition 2016". Moreover, the company is known for responding significantly towards the climatic changes though sustainable business practices and baking. It also has an environmentally friendly baking facility. Ferguson Plarre Bakehouse has also been rewarded for its excellence in the field of sustainability. 3. The company Ferguson Plarre Bakehouse is jointly owned by two families that have been doing the bakery business from the past 110 years. Both the families have successfully operated in difficult situations and now it has the 5th generation running the company. They aim at embracing the commitment of their ancestors by providing the customers good quality and innovative products. They set their goals by understanding the taste and preference of the customers. The company focuses on creating loyal relation between the new customers and the company. They make sure to use 100% real ingredients in their products and the company itself makes most of the products. As 'designer cake system' has become famous off late, the company started the designer cake system as well and managed to be licensed to use characters from any movie or cartoons. They did so to make sure the needs of the customers are met on time (Poister, 2010, p.204). 4. The company tracks the progress of the activities to achieve the goals by analyzing whether the needs of the customers are met or not. They exclusively ask their current customers about how they like the products and services and what changes can be made so that the company can improve. They also make sure that their franchise stores are making good sales volume so that the business of the company runs smoothly (Bryson, 2012, p.50). The managers evaluate the ongoing performance of the employees of the company so that they can help the company in achieving the organizational goals. There are various other tools, which are used by Ferguson Plarre Bakehouse to track the progress towards the organizational goal achievement. Reference List Books Rothwell, W.J., 2010.Effective succession planning: Ensuring leadership continuity and building talent from within. AMACOM Div American Mgmt Assn. Harmon, P., 2010.Business process change: A guide for business managers and BPM and Six Sigma professionals. Morgan Kaufmann. Patton, C., Sawicki, D. and Clark, J., 2015.Basic methods of policy analysis and planning. Routledge. Journals Varum, C.A. and Melo, C., 2010. Directions in scenario planning literatureA review of the past decades.Futures,42(4), pp.355-369. Weber, B., Reichert, M., Mendling, J. and Reijers, H.A., 2011. Refactoring large process model repositories.Computers in Industry,62(5), pp.467-486. Chesbrough, H., 2010. Business model innovation: opportunities and barriers.Long range planning,43(2), pp.354-363. Spee, A.P. and Jarzabkowski, P., 2011. Strategic planning as communicative process.Organization Studies,32(9), pp.1217-1245. Poister, T.H., 2010. The future of strategic planning in the public sector: Linking strategic management and performance.Public Administration Review,70(s1). Bryson, J.M., 2012. Strategic Planning and.The SAGE Handbook of Public Administration, p.50. Soteriou, E.C. and Coccossis, H., 2010. Integrating sustainability into the strategic planning of national tourism organizations.Journal of travel Research,49(2), pp.191-205. Len-Soriano, R., Jess Muoz-Torres, M. and Chalmeta-Rosalen, R., 2010. Methodology for sustainability strategic planning and management.Industrial Management Data Systems,110(2), pp.249-268. Websites Fergusonplarre (2017).About Us. [online] Fergusonplarre.com.au. Available at: https://www.fergusonplarre.com.au/about/about-us [Accessed 25 May 2017]

Design Analysis essays

Design Analysis essays Apple differ from other companys because of their Art in designing. The design of their PCs To be particular with their design, the case was integrated with organic shapes, experiment on different material( translucent-plastic case),color schemes. These elements were used to comply with human factors, trend, different types of people, age, gender, and to put up a friendlier interface to match the users expectations and this is what kept them on the edge. Compaq also has a great design it gives an executive look and its futuristic in design, but it only caters for class A or professionals. This is also one of the trusted name because of its performance. Dell and IBM are in its simplest design and ordinary look but has great features for this is their focus and its more on internal features and specifications rather than aesthetics. While Fujitsu focuses on the compactness of the case and lightweight but this didnt lessen the performance of their notebook computer because this was taken as a challenge to their design to maintain the maximum performance. ...

How To Overcome A Fear Of Public Speaking

How To Overcome A Fear Of Public Speaking Do you get performance anxiety when you need to make a speech in public, be it a large or small crowd? It’s entirely normal if you’re nodding your head ‘yes’, because even the most seasoned public speakers in the world suffer from an attack of the jitters from time to time. The key is in knowing how to deal with such problems, having a few methods in your pocket to get you over your anxiety, and recognising that feeling nervous to any degree is entirely normal. If you have a big presentation coming up, and you’re losing sleep over it, worry no more! Here’re a few tips on how you can become a rockstar public speaker, and kick those worries to the curb. So here they are: Know What You’re Talking About Preparation is everything, and knowing inside out what you’re talking about is the way forward. Research, research, research! Don’t leave everything to the last minute, make sure you look into your topic and know your stuff well ahead of time, because putting it all off will simply add to your problems and make you more nervous about the outcome. Here at Essay Writing Place, we offer a comprehensive service for students experiencing problems with presentations, providing them with thorough research which is easy to understand and present and developing an effective outline. Having everything you need not only in your head, but also down on paper in front of you, goes a long way to easing your performance anxiety. Practice Really Does Make Perfect We’ve all heard this saying, but it is a truth. Stand in front of a mirror and deliver your speech or presentation, or perhaps ask a friend or family member to listen to it for you and act as the audience. It doesn’t matter whether you go over it twenty times, because the more you do it, the easier it will become, and the more confident you will feel – you will probably also feel that you know it off by heart, and that is certainly a great way to cut down on worries and stress. Think Positive Before you head onto that podium and deliver your presentation, picture in your mind that you were successful, that you had a standing ovation, and basically that you brought the house down. Positive thoughts bring about confidence, and it is confidence which will carry you through. Focus On Your Breath During your presentation, and certainly before, if you feel your heart rate starting to climb, and your breath coming in sharp bursts, close your eyes, take a deep breath, and hold it for a few seconds, before exhaling slowly. Focusing on your breath shuts out the outside word, which in turn shuts out your worries. Before you head onto that podium, practice this method and feel your nerves melt away. Don’t Focus Too Much On The Audience The information you’re giving to your audience is more important than the audience itself, so try and shut out as much as you can when you think about the people sat in front of you. You may look nervous from time to time during your presentation, but so what? Nerves can power us to success. Be passionate about the information you’re giving. Don’t Be Afraid To Take A Moment If you feel your hands shaking, or you can hear a hitch or wobble in your voice, take a moment to gather yourself, do your deep breathing, and continue. Nobody is going to notice you having a second or two to yourself, and whilst it might seem like an age to you, in reality it is probably going to be no more than five seconds. Pat Yourself On The Back, You Rock! Well done you! You did it, and you should be proud of yourself. Even if you had a few minor wobbles, it doesn’t matter, because you got the job done. Take each success as a step towards major confidence in the future when it comes to your next bout of public speaking. Even the most confident people in the world sometimes stumble when making speeches in public, and it’s certainly not a failing to admit that this is an area that worries you. It’s all about preparation, knowing your stuff, and sometimes about faking confidence. Our presentation preparation service will go a long way to helping you be 100% prepared, and when you know what you’re doing, the rest is easy.

OLI model Essay Example | Topics and Well Written Essays - 3000 words

OLI model - Essay Example The above approach neglects critical issues, which are critical in defining a multinational firm. The model has three areas where its main advantages are based, that is; It has its advantages in explaining the MNEs existence. Ownership has its advantages in the sense that it addresses the question of why that some firms will go abroad and not others, it postulates that there are some benefits that allow it to overpower the cost of operating abroad. Since firms are the collection of different assets and MNEs candidate has a higher-than-average asset level to have an internal public goods character. The assets can be used in the production in various areas without reduction of their effectiveness. The assets include product dimensional factor, common to model in terms of a single index of the production of the firm. The highest sophisticated treatment in these lines is found in immediate work on non-homogeneous firms that combines the horizontal simplest version motive for FDI, with an assumption of their productivity differences (Faeth, 2009). The OLI model has an aspect to pay a sunk cost in productivity determination. Low-production can be produced only for the purposes of the home market; while medium productivity ones are chosen to pay for export fixed costs, but the most productive ones chosen to pay for higher costs for FDI engagements. The above predictions are in accordance with the evidence. On a further contribution, the model provides that industries with greater heterogeneities have more firms engaged in the FDI. Location advantages address the question of where the firm chooses to locate. Though the theory of international trade has taken ownership advantages just for granted, to make them in more obvious ways, this model has emphasized more on exploration of alternative motives to be located by MNEs abroad. The major factor that has created much attention is the clear distinction between vertical and horizontal FDI. Horizontal FDI happens when

Harley Davidson Strategic Analysis Essay Example | Topics and Well Written Essays - 3000 words

Harley Davidson Strategic Analysis - Essay Example To comply with the US company law, Harley Davidson has adopted various trademarks and logo such as H-D, Harley, the motorClothes, V-Rod and Harley Owners Group among others. Economic factors Despite the recent economic downturn that affected local and international companies, Harley registered remarkable sales and growth of its stock prices an aspect that created a strong trust from the shareholders. According to Harley Ziemer, the company has put in place effective monetary strategies thus making it to be recession-resistant and not recession proof. Social factors One of the notable social factors that Harley Davidson has adopted is the safety of its brands. To curb the high number of accidents that caused high rate of deaths in 2000, the company initiated Rider’s Edge, an instruction program that was spearheaded by the dealers. In this way, riders were trained on how to use the company motorcycles to reduce the number of accidents on the highways. Technological factors To me et the high demand of its products, Harley Davidson emulates innovation through intensive research and development. For example, the establishment of 43,000 square feet Buell research and development facility has made the company to increase its production significantly. In the same way, the company has continued to allocate significant funds to cater for research. For instance, in 2001 the company spent $80.7 million towards research while in 2000 and 1999 it spent $75.8 million and $70.3 million respectively (Wheelen et al, 2002). Environment factors Based on the environment control requirements by the federal local and state authorities, Harley-Davidson has registered with US Environmental protection Agency (EPA). In this way, the company has adopted the rules that are put in place by the State of California Air Resources board to deal with the issues of noise and harmful emission. Legal factors Despite the various legal suits that has faced the company such as the 2001 class act ion in Milwaukee County, the company has initiated strong legal department to deal with issues that may jeopardize its operations. For example, after the purchase of the Pennsylvania production facility, the company in collaboration with Pennsylvania Department of Environment Protection has initiated investigation and feasibility studies to analyze the impact on the facility on the lives of the neighbors and customers. Porter 5 forces Despite of its extensive marketing strategies, Harley Davidson is likely to face stiff competition in the market. Some of the major competitors are Honda, Suzuki, BMW, Kawasaki and Yamaha. The company low and competitive prices have been not only influenced by the market forces but also by the bargaining power from the customers. Being one of the Porters 5 forces, bargaining power of the suppliers has an impact on the Harley Davidson sales. This is based on the fact that the company has created a strong link with its suppliers in order to reduce the co sts of raw materials. To deal with the competition in the motor cycle industry, Harley Davidson has adopted various advertising avenues including magazines, television, direct-mail advertising, cooperative programs as well as public relations. According to Joanne, the company marketing vice-president, Harley Davidson has strong marketing strategies that will drive the company towards achieving its goals in the next 100 years. One of the major opportunities for the company is the elimination