Saturday, May 23, 2020

Analysis of The Story of An hour - Free Essay Example

Sample details Pages: 2 Words: 582 Downloads: 7 Date added: 2019/06/10 Category Literature Essay Tags: The Story Of An Hour Essay Did you like this example? No woman or man hasnt fallen in love before. It every man and woman desire to be together and cant wait for the moment that can happen. Most of them think that because they dont know the consequences after that happen. Don’t waste time! Our writers will create an original "Analysis of The Story of An hour" essay for you Create order The idea of love blind their minds and cant see any further and foresee the products of marriage. It is still the same without any development and the consequences usually are predicted. Kate Chopin, in the of an hour the death of the husband and his wife got affected by that to symbolize the control of marriage over women. Mrs. Louise Mallard is a wife with a heart attack who discovers her husband death in a bus disaster. The heart attack she has could represent the suffrage and stress she is experiencing from that marriage. When she heard the news of his death she was sad and started to cry like any woman would do for her dead husband. She wept at once, with sudden, wild abandonment, in her sisters arms. When the storm of grief had spent itself she went away to her room alone.(Chopin B). The story starts to be more valuable when she went to her room and started to look through the window. The setting begins to explain the excitement of her feelings and the effects they have over her. She could see in the open square before her house the tops of trees that were all aquiver with the new spring life. (Chopin A). The use of spring express the rebirth and hope. She starts to have new feelings that were unfamiliar with her while she was looking through the window. Mrs. Louise felt that consequences after many years of marriage between her and her husband. Barbara Ewell adds that love has been, for Louise and others, the primary purpose of life, but through new perspective, she comprehends that ?love, the unsolved mystery counts for very little. . . . (Q and A). Her perspective on love had changed since her marriage. She discovered that love wasnt what she expected it to be. She understood love as her only reason to live and it doesnt count for much. Her husband have the ultimate control over her like being in jail where she will not be freed until he die then she can truly enjoy her independence. She said it over and over under breath: free, free, free! The vacant stare of terror that had followed it went from her eyes. (Chopin B). Mrs. Louise is now more happy and have great enthusiasm as she is examining the joy of freedom. The idea of starting a new life and being an independent woman with no control, limits or duties what led to her enthusiasm. Even though she loved him sometimes, but in a proposal she didnt really wanted to marry him. Finally, when he showed up again and for her freedom to be gone by that speed really shocked her to the limits of dying immediately. The sadness that Mrs. Louise had when she heard of her husband death changed into joy quickly after she recognized that she could be free and independent for the rest of her life. The Story of an Hour reflects Chopinrs view of the repressive role that marriage played in womenrs lives as the protagonist, Louise Mallard, feels immense freedom only when her husband has died. Kate Chopin wants to clarify for the readers that not all women desire to live their lives traditionally.

Monday, May 11, 2020

The Importance Of Books On The Government s Support Of...

From an extremely young age children are told stories, either from their parents memory, or from storybooks. As they become older they start choosing their own books, they read different series on any topic. The importance of books is shown in the government’s support of libraries. Little children can get their own library cards and read as many books as they wish. These books and stories have an impact, the stories that are internalized can teach important lessons that have the ability to influence in a positive way. I believe that books are the tools in which young people will build their ideas. Therefore it is so important for the correct reading material to be out in the world. If a book is required reading in a school, there is a guarantee it will be read and discussed. When I was in school, it was required to read the works of William Shakespeare, the writing is so different, and it is almost a whole different type of English. The students where at first a little confuse d, yet after the initial confusion came to appreciate beautiful writing. I think it is so important to read about the past, the world is a different place than it was one hundred years ago. At the last lesson in the semester, we learnt about flash fiction, super quick short stories that send a message in a couple of sentences. Compare that kind of writing to Shakespeare’s flowery sentences and it is a completely different thing. Everything is constantly changing, which is why IShow MoreRelatedProfessional Practice Issues Of Health Care Essay1072 Words   |  5 PagesProfessional Practice Issues in Health Care - Ethics Introduction Medical ethics play a huge role in the health care industry. A crucial part of a health care professional s role is to apply appropriate ethical guidelines into clinical settings. Due to its importance there is unlimited amount of references available in different forms regarding to this specific topic, however, the quality, reliability and relevance of each reference can remain questioned and requires further consideration. InRead MoreIntroduction. The Pateman Vincent Statement From 20101486 Words   |  6 Pagesstatement from 2010 suggests that the library profession is either oblivious to, or choosing to ignore the plight of those most in need in society. Seven years on, there is no halt in the growing gap between rich and poor and public libraries are still justifying their existence, in a climate of declining funding for services. Changes to the UK welfare system have accelerated, with a drive for government services to be ‘digital by default’ (Rust, 2014). Public libraries and their staff are amongst theRead MoreVolunteering At The Sacramento Public Library1500 Words   |  6 PagesIt is once said that â€Å"A library is not a luxury but one of the necessities of life†- Henry Ward Beecher. This quote has proven to be true as I volunteered at the Sacramento Public library. Volunteering at the Sacramento Public Library led me to various work experience, and I see it as one of the most important necessities of life, especially for education. At the library, I learned to work around for my social skills as I helped others when in need, I learned to always be punctual, or sometimes earlyRead MoreD. Kinds Of Programs Or User Needs Support1541 Words   |  7 Pagesinformation, reference, etc.) The library offers a weekly storytime for babies to age 5 and one after school program a month for school age children between 5 and 10 years old. A Saturday afternoon book club and one after school program a month is offered for Tweens (ages 10-12). Two after school programs a month are offered for Teens ages 12 - 18. The public library staff visit all schools within the Ellsmore community once a month during lunch time to promote library programs. A Homeschool programRead MoreThe Development and Provison of Prison Library for Juvenile1106 Words   |  5 Pagesperson, they also will have difficulties reinstating back into society and understanding the technological changes that have occurred. In achieving the transformation of inmates, there is a need for training and education of inmates. Though the prison library will be the important facilities to play the role for inmates training and education. BACKGROUND OF STUDY Increasing number of teenagers involved in crime in Malaysia in recent years is worrying. According to Section 2, the Prisons Act 1995Read MoreThe Awareness of Alzheimer’s Disease and the Effect it has on Alzheimer Research1718 Words   |  7 Pagesinterchangeably with Dementia. However, there are many types of different Dementias, but Alzheimer’s is the most well recollected type of the disease. (Lu, 2) Lu give a great definition as to what contribution a normal individual has in the community in her book Alzheimer’s Disease, and relays that this is not what Alzheimer’s patients can do (Lu, 1). â€Å"In order to function independently in our society, one must be able to perform certain basic activities, such as eating and grooming. When someone has DementiaRead MoreEssay on South Africa: A Country on the Rise1327 Words   |  6 Pagesglobal stage and now is an influential player in world affairs. Senior enlisted leaders must understand the importance of South Africa’s continued development and support to United States national interests so that commands will be informed facilitators to the strong bond between these two nations. This paper will discuss South Africa’s background information, government, strategic importance, and future direction of this emerging nation. Background Information South Africa occupies the southernRead MoreHow A Company Needs Help Expand Into New Markets1538 Words   |  7 PagesA company needs funds to expand into new markets, while governments need money for everything from infrastructure to social programs. The problem large organizations run into is that they typically need far more money than the average bank can provide. The solution is to raise money by issuing bonds (or other debt instruments) to a public market. Thousands of investors then each lend a portion of the capital needed. Really, a bond is nothing more than a loan for which you are the lender. The organizationRead More Comparing Confucianism and Christianity Essay1140 Words   |  5 Pageselder and younger brother, and friend and friend (Hopfe). These relationships led a push for a revolution of the political system to adopt the methods of Jen. Confucius sought to revive the ancient Chinese culture by redefining the importance of society and government. He described a society governed by  ³reasonable, humane, and just sensibilities, not by the passions of individuals arbitrarily empowered by hereditary status ² (Clearly). He felt that this could be achieved through education andRead MoreImportance of West Point During the American Rev Essay2246 Words   |  9 Pagesand through them with the St, Lawrence, the great river of the Canada’s†¦by a short portage to the basin of the great lakes and to the magnificent river system of the Mississippi†. [iii] This further show the Hudson River not only represented an importance of military commerce, but communication as well. Communication was another big advantage point of the Hudson River during the American Revolution. Losing the Hudson River for the Continental Army would have meant the isolation between

Wednesday, May 6, 2020

The Workplace, Cultural Diversity And The Political...

Introduction The world over, there are different types of organizations, these being public, private, non-governmental and international organizations. They survive because they are contracted to or employed people from different cultural diversity and professions. Besides that, some are profit making and others non-profit making organizations and they all in the end have an obligation to remunerate, provide benefits, an assurance of job security to employees and provide a conducive environment for productivity. Depending on the employer-employee relations, positive or negative attitudes manifest either from both parties tend to develop. As a result the objectives set by the organization can prosper due to positive attitudes or suffer because of negative attitudes. The attitude displayed in the public and private sectors by employees are more or less the same, if they are any differences those are to a lesser extent. These attitudes stem from different work conditions or the ecology of the workpl ace, cultural diversity and the political landscape the workplace finds itself in, the legal framework and organizational operational policies and the type of leadership style that prevails. For instance, during Khama administration since 2008, the Botswana government employees have had it hard without the award of reasonable salary adjustments, a move that saw the rise of Trade Unions in Botswana affiliating with the opposition party towards the 2014. In fact, in the year 2011Show MoreRelatedEvolution Of Human Resource Management Essay974 Words   |  4 PagesResource Department is to design management systems to ensure human talent is maximized to effectively and efficiently achieve organizational goals. HR has seven functions that are intertwined. These functions are global, environmental, cultural geographic, political, social, legal, economic, and technological. Human resource management has the potential to drastically impact the success and effectiveness of an organization . Human Resources has heavily focused on recordkeeping and paperwork. ItRead MoreManagement Challenges in the 21st Century1189 Words   |  5 Pageseffectively and efficiently in an effort to achiever the goals of the organization. Managers plan, lead, organize and control. Managing in the 21st century can pose many challenges. Some of these challenges are telecommuting, globalization and diversity, and a changing legal climate. Telecommuting Information technology is making it easier for employees to work from home. Telecommuting has several benefits for employees: reduced cost for gas, more time to focus on work, luxury of working inRead MoreIntercultural Communication Theories Covering : Hofstede s Value Orientations, Intercultural Sensitivity, Culture, And Culture Shock Essay1697 Words   |  7 Pagesorientations, attributions, intercultural sensitivity, impact of culture, prejudice and culture shock. In applying Hofstede’s value orientations, 1950’s England was an entirely different cultural experience than can be found in contemporary society today. Equality was uncommon in England’s cultural landscape; there was a hierarchical order in which the higher and lower classes lived their lives with little to no need for any justification (Waisfisz, 2015). It was also a society in which genderRead MoreAnalysis Of Winston Churchill s The English Architectural Association1560 Words   |  7 PagesGilles Deleuze who says that a control society is a social custom where disciplinary confinements are substituted by modulation, or supple and mobile controls. The movement from discipline to control signifies a change. Architectures of control are landscapes, structures or approaches to specific operation of design which is brought into physical products, software, buildings or city layouts which are planned to enforce, reinforce, or restrict certain approaches of user’s behaviour. In designing andRead MoreArgumentation-Persuasion Essay Affirmative Action1494 Words   |  6 Pagesaction refer to policies that take race, ethnicity, or gender into consideration in an attempt to promote equal opportunity or increase ethnic or other forms of diversity. The focus of such policies ranges from employment and education to public contracting and health programs. The impetus towards affirmative action is twofold: to maximize diversity in all levels of society, along with its presumed benefits, and to redress perceived disadvantages due to overt, institutional, or involuntary discriminationRead MoreManaging Diversity in South Africa6015 Words   |  25 Pages1. Introduction In the workplace, diversity in terms of ethnicity, locality, education and skills, age, and gender exist. Managers or employers therefore require innovative ideas to successfully manage employees in the workplace. Diversity management is a relatively new field in the South African business environment. Managing employees and the work environment involves different aspects and is influenced by the internal environment such as in the mission, vision and goals of the organisation asRead MoreHrm in Business Context Essay2961 Words   |  12 Pagesaffect the present or future activities. According to Kew and Stredwick(2010), it is useful to look at external environment in two separate levels. One is general/macro environment(consists of national culture, traditional ideology/values, legal and political factors, technological developments, level of literacy, demographic factors, available resources, natural environment, economy, social structure and so on) and the other one is task/micro environment(includes labour market, suppliers, competitorsRead MoreCultural Identity Is Important For Developing Managers And Leaders Working Globally2032 Words   |  9 PagesSection I (Culture): What is meant by cultural identity? Please explain how knowing one’s cultural identity is important for developing managers and leaders working globally. Cultural identity is the identifying or feeling of belonging to a specific group or groups and is a part of a person s self-conception and perception. Aspects of culture that one can identify with include nationality, generation, ethnicity, gender, sexual orientation, religion, social class, locality, occupation, socio-economicRead MoreCompany Analysis : A3sun Group1596 Words   |  7 Pagesfactors that can delay or stop the organisation achieving its goals, which is why it is important to review the environment which 3Sun operates in. Below is a PESTLEE analysis for 3Sun Group UK Onshore Wind relating to division 3Sun Inspection: Political The change in government subsidisation to Contracts for Difference will lead to cost reductions in the cost of energy produced from projects meaning that it could lead to the subsidisation of expensive projects. Economic Energy is a very fluid marketRead MoreThe Differences Between Saudi Arabia And Sweden3141 Words   |  13 PagesAbstract In one’s ability to accurately understand business practices, the study of cultural values is significant. Utilizing Hofstede’s cultural dimension the comparison of Saudi Arabia and Sweden business culture will be explained by their beliefs, traditions, and lifestyle. The elements between Saudi Arabia and Sweden produce distinguished results. Both countries’ cultures have distinct managements styles and work ethics. Sweden offers a social democracy that embraces â€Å"equality and efficiency†

Brasil Europeans Free Essays

In the colonial period of 1600, the Portuguese were the first amongst the Europeans to settle in Brazil. At that time, only native Indians and nomadic tribes were living in the area. The Portuguese came not to control, conquer or develop the country instead they wanted profitable trade and agriculture. We will write a custom essay sample on Brasil Europeans or any similar topic only for you Order Now However, three centuries later the land was exploited mostly for wood, sugarcane, coffee beans and gold mining. Man power was provided by both African and Indian slaves. Many Italians settled in Brazil after the boom in coffee production. Intermarriages between different ethnicities and cultures made Brazil one of the most multi- cultured country in the world. Most Brazilians have European, African, Amerindian, Asian and Middle Eastern ancestors. Brazil gained its independence from the Portuguese colonizers on September 7, 1822. In 1889, a military coup backed by the coffee industrialists forced the emperor to leave the country. Coffee planters had great influence in Brazil and practically ran the government for the next 30 years. Brazil struggled with military coups and economic instability in those years. After three decades Fernando Coller de Mello was elected in the first democratic elections. He was removed from office for his corruption. The capital of the country is Brasilia and its current President is Luiz Inacio Lula da Silva. The country is federal presidential representative democratic republic in which the President serves as the head of state and head of government. The currency of Brazil is the â€Å"real† (BRL). Brazil follows the Roman legal system. It is a presidential democracy since 1985. The voters of the country had decided not to restore the constititutional monarchy. Brazil is slightly smaller than the United States. It borders the Atlantic Ocean and located in the East of South America. It is the largest country in South America. It has boundaries meeting with all the South American countries except Chile and Ecuador. The low-lying Amazon Rainforest is to the North of Brazil and the south is home to farmers and the agricultural base. The highest peak of Brazil is Pico da Neblina. The largest river in the world, the Amazon also flows through Brazil. The climate varies in different regions from tropical to temperate. The territory of Brazil is said to cover 8,514,876. 599 km2. This wide territory is split into twenty-six states and one federal district. All states are completely independent in terms of their law-making, public security, government and taxation. Brazil has highly structured agricultural, mining, manufacturing, and service sectors and its economy prevails over the economies of the other South American countries. In 1998, Brazil received a $41. 5 billion IMF-led international support program due to its large account deficits. In 1999, the Brazilian Central Bank declared that the currency real would no longer be pegged to the US dollar. This devaluation slowed down the recession and the country witnessed slight economic growth. The growth of the economy was less than 2% in 2001 due to the high interest rates. At the end of 2001 the country gained much investor confidence. The economy in Brazil is said to be the â€Å"ninth largest economy in the world and tenth largest at market exchange rates†. (Wikipedia). The biggest barriers to economic development are widespread bureaucracy, corruption, poverty and illiteracy within the Brazilian Government. . The government intervenes and plays the most important role in all of the country’s economic activities. Brazil is still a newly industrializing country (NIC) and most development has taken place in southeastern states such as Parana, Sao Paulo and Rio De Janeiro. The industries are producing automobiles and parts, machinery, equipment, steel, textiles, shoes, cement, lumber, iron ore, tin, petrochemicals, computers, aircraft, and consumer durables. Brazil has been leading in the alternative energy sector. Electricity is being generated through hydropower. It is exporting oil despite its little amount of oil reserves. Within the service sector, the tourist industry is one of the biggest in Brazil. The Brazilian justice system is painfully slow and unjust. Laws are altered for the rich. The legal system has many defecicies. Many crimes commited by Brazialians are tried for only a limited time span. By the time the authorities get their act together, it is almost too late. Sentences are often reduced by 50% for the crimes commited at the age of 70. Brazil is also an important partner for the European Union. It is a charter member of the UN and contributes troops for peacekeeping efforts in Angola, East Timor, Middle East, Mozambique, Belgian Congo and Haiti. It is the leading member of the G-20 group of nations. The 170 million population of Brazil consist of a majority of 53. 7% whites and 38. 5% multiracial people. Blacks, Asians, Amerindians are in insignifiant propotions. Portuguese is the most widely spoken and understood language in Brazil. Brazil follows mostly Portuguese culture and traditions brought by the colonizers. The African Slaves inspired most of Brazil’s music, dance, cuisine, religion and language. Brazil has the largest population of Roman Catholics in the world. Almost half of the output of fiction, poetry, and drama of South America comes from Brazilians. Carnaval is a popular yearly celebration and tourist attraction which is held for forty days to mark the start of Lent. The music in Brazil is richly flavored with a variety of music styles including samba, bossa nova, forro, frevo and many others. Cinema culture started in Brazil in the late 19th century. Many Brazilian films such as Cidade de Deus and Carandiru have received international critical acclaim. Sports specially football are very popular in Brazil. The Brazilain national footbal team has a huge local and interntional following. The team has won the FIFA world cup five times. Brazil’s most notable players are Pele, Ronaldo and Ronaldinho. Other popular sports are capoeira and Brazilian Jiu-Jitsu. Food is a reflection of the racial mix of Brazil. The most popular dishes of Brazil are Feijoada, Caipirinha and Pao de Queijo and rice and beans are basic to every menu. Most Brazilians are in their mid-twenties while 34% are under the age of fourteen. Brazil has rapidly urbanized and almost 75% of the population live in the urban areas. They are not enough jobs in Brazil to support such a large population which is why there is widespread unemployment. Unemployement was said to have reached 9. 8% in 2005 and 8 out of 10 are living in the highly populated urban centers. The largest population of almost 11. 016. 703 people are found in the city of Sao Paulo. A huge majority of people are often forced to resort to street vending, drug peddling and prostitution. The population in the rural areas receive fewer water and sanitation services as compared to urban areas. Many contagious diseases like cholera, diarrheas have emerged as a result of lack of basic sanitation services. WORKS CITED: †¢ Brazil. † Wikipedia, The Free Encyclopedia. 23 Apr 2007, 11:43 UTC. Wikimedia Foundation, Inc. 24 Apr 2007 http://en. wikipedia. org/w/index. php? title=Braziloldid=125144285. †¢ Brazil. CIA_The World Factbook. 2002. http://www. umsl. edu/services/govdocs/wofact2002/geos/br. html Brazil How to cite Brasil Europeans, Papers

Biography of R.K. Narayan free essay sample

Nearly 70 years ago, Indias greatest writer in English, took out a brand new notebook and wrote in it: It was Monday morning. With those four words, Rasipuram Krishnaswamy Narayan fondly known as R. K. Narayan to most took off on a journey to that oddly populated fictional continent called Malgudi, with the young boy Swami and his eclectic mix of friends. R. K. Narayan was born on October 10, 1906 in Madras. His father was a provincial head master. R. K. Narayan spent his early childhood with his grandmother in Madras. They mostly conversed in English, and grammatical errors on the part of Narayan and his siblings were frowned upon. Narayan was an avid reader, and his early literary diet included Dickens, Wodehouse, Arthur Conan Doyle, etc. R. K. Narayan studied for eight years at Lutheran Mission School, close to his grandmothers house in Madras. The well-stocked library at the school fed his reading habit. We will write a custom essay sample on Biography of R.K. Narayan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After completing high school, Narayan joined Maharaja College of Mysore. He briefly held a job as a school teacher; however, he quit in protest when the headmaster of the school asked him to substitute for the physical training master. [9] The experience made Narayan realise that the only career for him was in writing, and he decided to stay at home and write novels. his family and friends respected and supported his unorthodox choice of career. [16] In 1930, Narayan wrote his first novel,Swami and Friends,[15] an effort ridiculed by his uncle[17] and rejected by a string of publishers. Narayan shot to worldwide fame through his friend and mentor Graham Greene, who found publishers for Narayan’s first four novels. [8] With this book, Narayan created Malgudi, a town that creatively reproduced the social sphere of the country. in 1933, Narayan married Rajam, despite many astrological and financial obstacles. Narayan became a reporter for a Madras based paper called The Justice, dedicated to the rights of non-Brahmins. The publishers were thrilled to have a Brahmin Iyer in Narayan espousing their cause. Narayan’s wife Rajam died due to typhoid in the year 1939. Her death shattered Narayan, who mourned for a long period. The bereavement brought about a significant change in his life and was the inspiration behind his next novel, The English Teacher Narayans greatest achievement was making India accessible to the outside world through his literature. R. K. Narayans famous works include The Bachelor of Arts, The Dark Room, The English Teacher, The Financial Expert ,The Guide ,The Man-Eater of Malgudi ,The Vendor of Sweets ,Malgudi Days and The Grandmothers Tale . R. K. Narayan won numerous awards and honors for his works including Sahitya Akademi Award for The Guide, Padma Bhushan , and AC Benson Medal by the Royal Society of Literature . He was nominated to the Rajya Sabha . Narayan has created with quiet honesty and moral seriousness, a unique fictional world out of the ordinary and daily lives of people in the small towns of the South, whose characters are drawn with sharp precision and subtle irony. His narratives have the lightness of touch which only the craftsman of the highest order can risk. His endearing creation of the town of Malgudi and its intriguing and eccentric inhabitants has captured the hearts and minds of readers worldwide. Once Narayan said, â€Å"I hope to write till my fingers fall off. Happily, 70 years later, neither have Narayans fingers fallen off, nor have his readers’ fingers grown tired of thumbing through his absurd caricatures and grotesqueries. Sadly R. K. Narayan passed away on May 13, 2001. Malgudi lives on. And so does his writing.

Friday, May 1, 2020

Ferguson Plarre Bakehouse for Macbeth Case Study - MyAssignmenthelp

Questions: 1.Explain the planning process adopted by the managers in the organization. 2. Provide a brief summary of Ferguson Plarre's organizational history. 3.Describe Ferguson Plarre's approach to goal setting. 4.How does Ferguson Plarre track progress toward goal achievement? Answers: 1. Planning Process- A planning process is that process which involves creation and continuation of a particular plan, which has been made to achieve a particular goal. The goals for which the planning process is implemented are realistic goals. The process involves making a road map, that sketch out those tasks, which are necessary for the organization to accomplish (Rothwell, 2010). The planning process helps a company to achieve various goals. The process of planning starts with current operation's review and recognizing the current and future needs of the organization. The process also includes envisioning the outcome that is to be achieved by the organization. The process involves several steps that should be followed by everyone in the organization (Soteriou and Coccossis, 2010, p.204). All the organizations, irrespective of the size, have limited resources. The planning process enables the managers of the organization to take right decisions and effectively allocate the resources. The organizations adapt planning process to maximize their profit and resources and minimize their wastes and losses. Planning process encourages the managers to deal with tricky situations and take risks for achieving the organizational goals. The process also promotes team building and cooperation spirit amongst all the members of the organization (Harmon, 2010). There are mainly three types of planning processes, which are widely used by all types of organization. The three types of planning processes that can be used by the mangers are strategic planning, operational planning and tactical planning. In the given organization called Ferguson Plarre Bakehouse, as per the interview of Steve Plarre, the CEO, it has been mentioned that the manager of this organization use strategic planning to achieve the organizational goals and sustain in the bakery industry. Strategic planning is that type of planning, which is designed considering every aspect of the organization and the process begins with the mission of the organization. The process of strategic planning is designed and executed by the top-level manager that includes the CEO, presidents, senior managers, etc. The main objective of a strategic planning is to serve the organization a framework a plan for their future position in the industry (Patton et al. 2015). Figure 1 (Source: Harmon, 2010) The CEO of Ferguson Plarre Bakehouse, Steve Plarre, mentioned in an interview that the top-level managers of the company use strategic planning to make sure the organization is able to achieve long-term goals. The strategies for achieving the long-term goal of the organization includes planning for improving the productivity level, enhancing the growth rate and increasing the profitability rate of the company. There are certain phases involved in the process of strategic planning (Varum and Melo, 2010, p.358). At first, the managers have to analyze the current environment, both internally and externally. After this, the managers have to formulate a strategy at the basic level. In the third phase, they have to implement the strategy practically, where they can translate their high-level plan. Lastly, the management of the company has to evaluate the overall result of executing the plan and review the ongoing performance of the company. Apart from this, the company has to take certain measures to address the issues occurred because of the strategic management and thereafter, find logical solutions to those issues. The company has gone under significant development from the last few years and it has embarked on a strategic marketing piece where they wanted to discover about their position in the market and the whether they are moving in the right direction. They also wanted to know if they are moving ahead with explicit consistency around brand personality and all other factors that have helped the brand to reach at this level (Weber et al. 2011, p.480). The company also conducted a brand personality piece where they conducted a strategic market research with large databases of the customers. The customers of Ferguson Plarre Bakehouse were explicitly asked about what they like about the Ferguson Plarre Bakehouse, what are the interesting things in this company. This survey and personal interview technique helped them to find out the people who are not purchasing a ny products from them amongst this demographic. They later on thought how they could communicate with them, make them experience the products and service from their company (Len-Soriano et al. 2010, p.260). Ferguson Plarre Bakehouse also aimed at creating loyal relation between the new customers and the company. According to Steve, the brand has been able to settle for so many years as they have tried to keep the recipe of their food products very homely. Key things of this company are that they still make most of the products on their own (Chesbrough, 2010, p.362). This company does not have any third party suppliers. The vertical integration piece for them is vital. They make their own products and those products are sold in the Ferguson Plarre Bakehouse stores, exclusively. The speed to the market gives the company a competitive edge. The other strong point about this company is their franchise model. The company does not wish to run down the fee model. They make sure that their franchise sells the bakery products in huge numbers as the sales from the franchise is very essential in terms of company's growth. As a manufacturer of bakery products, it is difficult for them to rely on those franchises, which have low sales volume. The ingredients and designs of the cake is another point of difference that gives the company the higher customer count. They also believe that it is important to save the environment and so they try to reduce the water footprint and carbon emission by planting trees. This commitment attracts more customers and helps the business to achieve more targets (Spee and Jarzabkowski, 2011, p.1242). (Source: Fergusonplarre, 2017) 2. A family owned bakery business called Ferguson Plarre Bakehouse is based in the suburbs of Melbourne. The two families, Ferguson and Plarre, jointly own Ferguson Plarre Bakehouse. Both the families have early European roots and have established this bakery company in Australia over 110 years. In spite of the tough situations, both the owners of Ferguson Plarre Bakehouse have traded though the Great Depression and World Wars (Fergusonplarre, 2017). The families merged their businesses in the year 1980, 6th of June. Since then, they have been significantly contributing towards the bakery industry. After the merger, both the families refined the product range to provide better experience to the customers. In the year 1987, the company started franchising. The company now has the 5th generation running its operations. Currently, there are around 66 stores and Ferguson Plarre Bakehouse has been awarded hundreds of awards for its bakery products. Ferguson Plarre Bakehouse started its fi rst online 'Design Cake Service' in the year 2006. This service assisted the customers to order personalized cakes and get the delivery picked up from the main stores. It has also won a gold medal for their Traditional Steak and Potato in "Official Great Aussie Pastie Competition 2016". Moreover, the company is known for responding significantly towards the climatic changes though sustainable business practices and baking. It also has an environmentally friendly baking facility. Ferguson Plarre Bakehouse has also been rewarded for its excellence in the field of sustainability. 3. The company Ferguson Plarre Bakehouse is jointly owned by two families that have been doing the bakery business from the past 110 years. Both the families have successfully operated in difficult situations and now it has the 5th generation running the company. They aim at embracing the commitment of their ancestors by providing the customers good quality and innovative products. They set their goals by understanding the taste and preference of the customers. The company focuses on creating loyal relation between the new customers and the company. They make sure to use 100% real ingredients in their products and the company itself makes most of the products. As 'designer cake system' has become famous off late, the company started the designer cake system as well and managed to be licensed to use characters from any movie or cartoons. They did so to make sure the needs of the customers are met on time (Poister, 2010, p.204). 4. The company tracks the progress of the activities to achieve the goals by analyzing whether the needs of the customers are met or not. They exclusively ask their current customers about how they like the products and services and what changes can be made so that the company can improve. They also make sure that their franchise stores are making good sales volume so that the business of the company runs smoothly (Bryson, 2012, p.50). The managers evaluate the ongoing performance of the employees of the company so that they can help the company in achieving the organizational goals. There are various other tools, which are used by Ferguson Plarre Bakehouse to track the progress towards the organizational goal achievement. Reference List Books Rothwell, W.J., 2010.Effective succession planning: Ensuring leadership continuity and building talent from within. AMACOM Div American Mgmt Assn. Harmon, P., 2010.Business process change: A guide for business managers and BPM and Six Sigma professionals. Morgan Kaufmann. Patton, C., Sawicki, D. and Clark, J., 2015.Basic methods of policy analysis and planning. Routledge. Journals Varum, C.A. and Melo, C., 2010. Directions in scenario planning literatureA review of the past decades.Futures,42(4), pp.355-369. Weber, B., Reichert, M., Mendling, J. and Reijers, H.A., 2011. Refactoring large process model repositories.Computers in Industry,62(5), pp.467-486. Chesbrough, H., 2010. Business model innovation: opportunities and barriers.Long range planning,43(2), pp.354-363. Spee, A.P. and Jarzabkowski, P., 2011. Strategic planning as communicative process.Organization Studies,32(9), pp.1217-1245. Poister, T.H., 2010. The future of strategic planning in the public sector: Linking strategic management and performance.Public Administration Review,70(s1). Bryson, J.M., 2012. Strategic Planning and.The SAGE Handbook of Public Administration, p.50. Soteriou, E.C. and Coccossis, H., 2010. Integrating sustainability into the strategic planning of national tourism organizations.Journal of travel Research,49(2), pp.191-205. Len-Soriano, R., Jess Muoz-Torres, M. and Chalmeta-Rosalen, R., 2010. Methodology for sustainability strategic planning and management.Industrial Management Data Systems,110(2), pp.249-268. Websites Fergusonplarre (2017).About Us. [online] Fergusonplarre.com.au. Available at: https://www.fergusonplarre.com.au/about/about-us [Accessed 25 May 2017]